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BiCapitalization: n. The act said to have been performed on
   trademarks (such as PostScript, NeXT, NeWS, VisiCalc,
   FrameMaker, TK!solver, EasyWriter) that have been raised above the
   ruck of common coinage by nonstandard capitalization.  Too many
   marketroid types think this sort of thing is really cute, even
   the 2,317th time they do it.  Compare studlycaps.