Barry's book takes a critical and humorous look at the `technobabble' of acronyms, neologisms, hyperbole, and metaphor spawned by the computer industry. Though he discusses some of the same mechanisms of jargon formation that occur in hackish, most of what he chronicles is actually suit-speak --- the obfuscatory language of press releases, marketroids, and Silicon Valley CEOs rather than the playful jargon of hackers (most of whom wouldn't be caught dead uttering the kind of pompous, passive-voiced word salad he deplores).