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postcardware: n. Shareware that borders on freeware, in
   that the author requests only that satisfied users send a postcard
   of their home town or something.  (This practice, silly as it might
   seem, serves to remind users that they are otherwise getting
   something for nothing, and may also be psychologically related to
   real estate `sales' in which $1 changes hands just to keep the
   transaction from being a gift.)